Реферат: Business Plan
Fixed Capital Estimation
I made the estimation for the first year. As all assets are almost the same in each consulting service than I determined the price for the next period by making inflation adjustments.
|
Name of assets |
Costs |
|||
|
Pessimistic |
Realistic |
Optimistic |
Most probably |
|
| a computer | $550,00 | $500,00 | $450,00 | $500,00 |
| a monitor | $275,00 | $250,00 | $225,00 | $250,00 |
| a modem | $96,00 | $80,00 | $66,06 | $80,34 |
| a printer | $180,00 | $150,00 | $135,00 | $152,50 |
| the database | $1 040,00 | $650,00 | $325,00 | $660,83 |
| Other software | $400,00 | $150,00 | $10,00 | $168,33 |
| office equipment | $220,00 | $200,00 | $180,00 | $200,00 |
| a telephone/fax | $100,00 | $90,00 | $80,00 | $90,00 |
|
Total: |
$2 861,00 |
$2 070,00 |
$1 471,06 |
$2 102,01 |
Working Capital Estimation
I also made the estimation for the first year, as with the fixed capital, and than determined the price for the next period by making inflation adjustments.
|
Name of assets |
Costs |
||
|
Pessimistic |
Realistic |
Optimistic |
|
| Paper | $36,00 | $24,00 | $13,00 |
| Cartridges | $27,50 | $25,00 | $22,50 |
| Writing implements | $15,00 | $12,71 | $7,14 |
|
Total: |
$78,50 |
$65,71 |
$42,64 |
Basing on the cash receipt forecast, I will need 1*$78,50+4*$62,71+1*$42,64= $62 a year for working capital.
Marketing Estimation
The sales estimation I based on the next assumptions:
1. The share of the ''Irkutskiy'' market will decrease, as there will appear some competitors.
|
2003 |
2004 |
2005 |
| 45% | 43% | 41% |
The amount of purchases a day in average in the "Irkutskiy" market:
in items
|
2003 |
2004 |
2005 |
| 193 | 219 | 242 |
2. The share of the the ''Fortuna'' martet will decrease as there will appear some competitors.
|
2004 |
2005 |
| 12% | 10% |
The amount of purchases a day in average in the "Fortuna" market:
in items
|
2004 |
2005 |
| 61 | 59 |
3. The share of the ''Complex'' market will stay constant.
|
2005 |
| 19% |
The amount of purchases a day in average in the "Complex" market:
in items
|
2005 |
| 112 |
The assumed amount of potential clients that will use my database:
Share:
|
1 year |
2 year |
3 year |
| 50% | 70% | 85% |
The amount of potential clients a day
|
2003 |
2004 |
2005 |
| 29 | 59 | 105 |
The amount of potential clients a year:
|
2003 |
2004 |
2005 |
|
10650 |
21488 |
38481 |
The projected sales price
|
2003 |
2004 |
2005 |
| $0,80 | $0,84 | $0,88 |
Advertisement expenses
|
2003 |
2004 |
2005 |
|
| Printed materials | $347 | $303 | $265 |
| News papers | $312 | $328 | $344 |
|
Total: |
$659 |
$631 |
$609 |
Labor Expenses
Labor expenses are based on assumption that every year I will open one additional consulting center. So, there should be one additional consultant each year.
A month:
|
2003 |
2004 |
2005 |
|
|
Salary |
$200 | $210 | $221 |
A year:
|
2003 |
2004 |
2005 |
|
|
Salary |
$2 400 | $5 040 | $15 876 |
Rent Expense Estimation
Rent, a year
|
2003 |
2004 |
2005 |
|
| ``Irkutskiy`` market | $1 600,00 | $1 680,00 | $1 764,00 |
| ``Fortuma`` market | $1 800,00 | $1 890,00 | |
| ``Complex`` market | $3 200,00 | ||
|
Total |
$1 600,00 |
$3 480,00 |
$6 854,00 |
MANAGEMENT PLAN
As I plan to organize small venture, I decided to use simple structure for management.
The responsibility of manager: develop database, programming, accounting, transport, managing finance, human resource, and operational activities.
The responsibility of consultants: serve clients and update database, look after equipment
This structure and distribution of functions are optimal for such businesses as I plan to organize.
HUMAN RESOURCES PLAN
The manager of the firm should be able to use specific program tools. He or She should have manager/economic education and have some experience in working for a consulting firm. The manager should know financing, programming, basics of human resource management, and accounting.
The consultant should have computer skills, know programming and be able to work with the Internet effectively.
As I stated in the financing plan I plan to hire one more consultant each year because I plan to open new consulting center each year.
As my venture is small and does not have much financing I will not plan to pay for all medical insurance expense of employees, but I will provide transportation from home to work and from work to home. I plan to establish friendly environment that will help to organize work more effectively.
The motivation will be based on the salary % and on the opportunity of realization available knowledge.
CONCLUSIONS
This venture will help people to save their time and money. It will help to find what is necessary more quickly.
According to market plan it has good opportunities for development and if the market strategy is right than it might be quite profitable. Next, by using effective management tactics the organization of the work process will be on the highest level. In addition, the use of cash sales will help to held cash balance in good condition. Finally, prepared and qualified personal will be the guaranty of stable development.
As a result of this venture clients find products more quickly, and sellers get new clients, consequently, everybody win. So, this venture has a lot of perspectives.
